Sustainability

Cloey’s aim to accelerate the global movement towards ocean sustainability is at the forefront of all product design.

After months of research we can proudly flex that our Cloey Swim Club towels are made from 85% recycled plastic. 

Pardon? 

Yes, you read right. After months of long, hard research into sustainable fabrications, we came across recycled polyethylene terephthalate ( rPET to his mates). We’ll restrain from geeking out too much here, but you should know rPET is brilliant. It repurposes non-biodegradable plastic waste, keeping it out of our landfill and sea. 

Working with our oceans rather than against them, rPET is also pretty dandy when it comes to beach towel functionality. We’ve actually managed to create an eco alternative with all the extra trimmings, that’ll completely change the way you dry off. It is...

 

• Sand-free 

• Quick-drying

• Ultra absorbent 

• Compact & lightweight 

 

None of that from your current beach towel hey? 

Oh, and did we mention you’ll also receive a complimentary, reusable tote bag with every purchase? 

Now we’re well aware there’s a long way to go. With your support in this first collection drop, we’ll be able to up our sustainability game even further. The plan is to have all our beach towels made from 100% recycled material by 2022. 

So stop compromising the planet and your towel standards. You head to the checkout, and we’ll start packing.